Sherbinskis

Sherbinskis started in a small garage in Sunset District, San Francisco and has grown to be recognized worldwide as one of today’s fastest-growing premium cannabis lifestyle brands. The cult-favorite was founded by Mario Guzman, aka Mr. Sherbinski, the renowned grower and creator of world-famous, dessert-titled genetics like Sunset Sherbert, Mochi, and Leafly’s 2018 Strain of the Year– the ever-popular Gelato.

Connoisseurs of the brand include many of today’s greatest artists, designers, and creators, including Wiz Khalifa, John Mayer, Lil Uzi Vert, Migos, Ty Dolla Sign, and Famous Dex. You have to look no further than Young Dolph’s “Gelato,”Calvin Harris’s “Slide,” or Famous Dex’s “Nervous” to get a taste of the strain’s influence.

Set to open a new retail space on Fairfax Avenue in L.A. this spring, Sherbinskis’ new cannabis club will literally be down the street from Supreme. Until then you can find the brand’s premium cannabis products, which includes cannabis flower, pre-rolls, a variety of concentrates, vape cartridges, and lifestyle home goods, in select dispensaries across North America as well as Barneys’ newly opened High End.

So just how did Sherbinskis go from growing weed in a Sunset District garage to breeding the most sought-after cannabis strains in the world?

To find out, we invited Mario and his right-hand man G Putt to tell us the Sherbinskis story on the latest episode of Conversations. Listen to the podcast above, and take a closer look at some of their mouth-watering strains in the videos below.

For a deeper dive into cannabis, watch the video below.

Brian Farmer is Highsnobiety's Managing Editor and is based in New York City.

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