Tech and social media company, Snap, of Snapchat, is laying off about 100 engineers or nearly 10 percent of the team according to CNBC.

The company has been conducting small rounds of layoffs in recent months, particularly in its marketing, recruiting and content divisions, and according to Tech Crunch, the layoffs of engineers is a sign that Snap looks to remake itself into something that’s different like Instagram, which had copied many of Snap’s core features like Stories.

While the company is still worth around $22 billion, although lower than Twitter’s market cap, Snap has struggled to show growth and that it can continue to register new users.

With these rounds of layoffs which began in January, it seems that Snap is trying to set itself up for a new direction. The company last month rolled out a redesign of its pioneering photo messaging app, which separated publisher content from content posted by friends and connections, and users were not happy.

For additional details, be sure to read the full story on Tech Crunch.

In related news, Snapchat is adding an endless library of GIFs.

  • Main / Featured Image:Michael Kovac / Getty Images for Vanity Fair

What To Read Next

  • Spencer Phipps photo

    Spencer Phipps Says Save the Fucking World (& Have Fun Doing It)

    Style
  • Image on Highsnobiety

    15 White Sneakers You Need in Your Rotation

    Sneakers
  • Image on Highsnobiety

    These Classic Sneakers Should Be in Every Wardrobe

    Sneakers
  • Image on Highsnobiety

    Forget 5-Inch Inseams, Our Shorts Are Reaching 3/4 Length Territory

    Style
  • Image on Highsnobiety

    Shorts Are Getting Even Shorter This Summer

    Style
  • Image on Highsnobiety

    The Timeless Nature of Levi's® 501® Jean

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.