Where form meets function

After announcing its new desktop app, it appears that a new Snapchat Stories feature is in the works. The new initiative, called “Stories Everywhere,” will reportedly allow users to post their stories outside of the app, making them available across the web in a similar vein to Twitter embeds.

Although it’s in its early stage, reports suggest the new feature will include an embedded web player to encourage users to not only download the Snapchat app, but also share their uploads across several platforms. This might be a smart move on the company’s part considering rivals Facebook and Instagram don’t offer embeds on Stories.

The update follows a reshuffle in senior positions at the company. Parent company Snap. Inc announced the hire of Rahul Chopra, the former Senior Vice President and Global Head of Video at News Corp to oversee the implementation of “Stories Everywhere.”

It’s not certain when the feature would be available, but if and when it is implemented, we’ll keep you updated.

For social media news, Instagram recently rolled out new recommended posts feature.

A Berlin-based gal from Brum.

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