In celebration of its 60th anniversary, innovative outdoor lifestyle imprint Snow Peak will be releasing limited edition products, conducting retail location upgrades and consumer events throughout the U.S. this year. It will include the first-ever Snow Peak Way USA – a camping festival for Snow Peak team members and fans alike, which is slated for August in Oregon.
To start off the celebration this month, the brand has introduced the Titanium Single 300 Mountain Logo mug, and adding a commemorative 60th anniversary logo on one side, as well as the vintage Snow Peak mountain on the opposite.
Priced at $24.95, the 300ml mug can hold a freeze dried meal and can be heated directly over a flame, and for its easy packability, folding handles are implemented.
Furthermore, Snow Peak has partnered with Mohawk General Store to present Camping in the Desert: a 60th Anniversary exhibition and pop-up in Santa Monica, which will carry select spring apparel and gear items for sale, and conclude on May 20.