Some of the best ideas are borne from frustration. Snow Peak founder Yukio Yamai was so frustrated with the lack of quality outdoor products that he created his own. Now the brand is expanding into apparel, and is set to launch a full line of men's and women’s outdoor clothing and basics in mid-October.

Following their lookbook release, here we take a closer look at their men's apparel. Created and sourced in Japan, Snow Peak’s men's collection combines modern style with functional utility. Among the categories offered will be down-filled, insulated coats and jackets with wind resistant coatings, as well as lightweight wool knits with style-conscious details like wooden buttons, elbow patches and chest pockets.

Filling out the basics category will be durable tees and plenty of grunge-inspired plaid and hand-dyed cottons. Outdoor staples like ponchos and parkas come with technical water and fire resistance features for full functionality deep in urban sprawl or on outdoor adventures.

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