After dropping its a9 full-frame mirrorless camera last year, Sony has now unveiled the a7 III (model ILCE-7M3) — an update to 2014’s a7 II and 2015’s a7s II.

Now boasting a 24.2 MP sensor with 5-axis optical image stabilization, internal 4K HDR video capability (downscaled from 6K) and longest rated battery life of any mirrorless camera thanks to its Z series battery, this a7 III is labeled by Sony as the “basic full-frame model” of its mirrorless camera lineup, and will retail for about $2,000 USD for the body only.

The a7 III shoots stills at up to 10 frames per second in RAW or JPEG, with a buffer of 177 images for JPEGs, 89 images in compressed RAW, and 40 images in uncompressed RAW. It captures images with 15-stop dynamic range, and outputs 14-bit RAW files. Additionally, if there is fluorescent or artificial lighting present in a shooting environment, users can activate the anti-flickerxii function to allow the a7 III to automatically detect frequency of the lighting and time the shutter.

For video, the camera offers 4Kvi (3840×2160 pixels) video recording at 120 fps across the full width of the full-frame image sensor, producing high quality 4K footage with exceptional detail and depth. Other notable details on the camera include dual SD slots, a USB-C port, microUSB, HDMI and wireless connections via WiFi, NFC and Bluetooth, while it’s equipped with a BIONZ-X processor that is 1.8 times faster than its predecessor.

While the a7 III body costs around $2K, the body with an FE 28‑70 mm F3.5‑5.6 kit lens will be listed for around $2,200 USD, and availability starts in April.

For additional information, head on over directly to Sony‘s official website and also view the performance videos below.

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Words by Renz Ofiaza
Staff Writer

scribbling by day, architect by night

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