After teaming up with Nike SB for an exclusive set of Dunks, Scandinavian menswear label Soulland presents its SS18 collection titled “Sunny Nightmares,” as we’re just a week away from the official start of spring, and into the warm months ahead.
Encompassing a variety of silhouettes ranging from shirts, jackets, bottoms, tees and more, the line’s overall theme is the duality of psychosis and the steps from normal to insane. T-shirts for example are detailed with strong prints and enigmatic slogans, while many of the pieces also draw references to the early ’70s in terms of fonts, colors and fabrics.
In addition, the collection boasts a dreamy universe concept full of hope and sorrow, which is highlighted though imagery such as a whimsical sun repeated throughout the items, and references to a fictional university in Paris, “University of Sorrow.” Furthermore, there are additional references to myths and historical events, like beer drinking pirates and the biblical story David vs. Goliath.
If you like what you see, head on over to the brand’s official website now to shop the entire collection.
In other style news, Moda Operandi debuts OFF-WHITE’s women’s fall collection.