Does Spotify pay its artists enough today and more importantly, is it enough to keep them on its platform versus new competitors in the market, such as Apple Music?

While the global music streaming market has been pretty much in the hands of Spotify over the last few years, there are some big shifts happening at the moment. First JAY Z entered the market with the premium Tidal service and in much bigger news, Apple finally unleashed its very own music streaming service with Apple Music, which will officially launch on June 30, 2015. Of course Spotify has a big head start, already counting 20+ million customers on its service and 75 million global users. While Spotify is still very much the app to beat, there has also been a ton of criticism around the service, especially when it comes to artist pay outs. With Apple Music entering the space, Spotify recently released some numbers finally giving a better understanding of how much it actually pays out to artists, demonstrating that it might not be as little as many would think.

Here below you see how much Spotify pays out on average to an indie artist ($1.2 million) versus a heritage artist ($2.6 million).

Here below you see how much Spotify pays out to Spotify Top 100 artists ($3.3 million) versus a global Top 10 superstar ($13.9 million).

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