Spotify is officially ending its direct-upload program after unveiling the beta feature last September. This means that at the end of this month, artists will no longer be able to directly upload tracks on the streaming service.
Instead, artists will be required to use a traditional distributor or third-party company such as Tunecore or Stem to access the platform. In a statement, Spotify said that “the most impactful way we can improve the experience of delivering music to Spotify for as many artists and labels as possible is to lean into the great work our distribution partners are already doing to serve the artist community.”
Although artists will now need to pay to upload tracks, they can keep their play counts and any playlist placements so long as they redeliver their music through whichever distributor they choose before July 30.