Luxury lifestyle purveyor SSENSE has announced the opening of SSENSE MONTRÉAL, its brand new flagship store located at 418 rue Saint Sulpice.

Designed by world-renowned architecture firm David Chipperfield Architects, the 13,000 square-feet retail store is nestled inside a five-story historic 19th century building, which is directly adjacent to the city’s iconic Notre-Dame basilica.

The space houses an in-situ concrete structure -- a building-within-a-building -- where the concrete architecture is transparently expressed and exposed while preserving the original historic facade, creating a brutalist meets colonial aesthetic.

With the flagship concept reimagining the conventions of retail, an appointment-based personal shopping model has been implemented, either online or through the SSENSE MONTRÉAL stylist app, giving clients access to over 20,000 products available on the company’s e-commerce site within a 24-hour time period. In addition, two levels and eight fitting rooms are dedicated to hosting personal shopping appointments, while SSENSE stylists are available for consultation via appointment and merchandise bookings.

Furthermore, within the space is a café with a seating capacity for 34 people and offers an ever-changing market-fresh menu developed by Montreal-based restaurateurs, Jason Morris and Kabir Kapoor.

To inaugurate the new flagship concept, renowned artist Arca hosted a live performance at an invite-only event on April 26, commissioned by Prada and SSENSE, and directed by both Arca and Carlos Sáez. The onsite show dubbed Tormenta, featured a series of acts that merged with installations, such as a neon-hued pool and mound of electronic debris, will be viewable to the public until June 3.

Additionally, an exclusive four-piece Prada capsule collection, in collaboration with Arca, will be available at SSENSE MONTRÉAL and online. Prices range from $295 USD to $745 USD.

Upcoming programming at SSENSE Montréal will also include original projects by Virgil Abloh, Moncler, Wales Bonner, DIS, Berlin Community Radio, Heron Preston, and many others.

SSENSE MONTRÉAL will open to the public on Thursday, May 3.

SSENSE MONTRÉAL 418 rue Saint Sulpice Montreal, Canada Also, in case you missed it, Supreme’s next retail store might be in San Francisco.

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