Following backing from LVMH Luxury Ventures, Stadium Goods is prepping another initiative that will see the retailer opening a concept space in Nordstrom‘s new men’s store in New York, reports WWD. The location at 235 West 57th Street is scheduled to open April 12.

“Sneakers are the fastest growing category in men’s footwear and partnering with Stadium Goods punctuates our commitment to showcasing the best and most rare sneakers from the hottest brands that have long sold out elsewhere,” said Kristin Frossmo, executive vice president and general merchandise manager for shoes at Nordstrom. “Sneakers have disrupted fashion and are now being mixed with everyday looks — from desk to dinner. We couldn’t be more excited to be Stadium Goods first retail partner of choice.”

WWD also points out that the partnership between Stadium Goods and Nordstrom to bring after-market sneakers into the retail space has been in the works for years.

“We’ve spent so much time trying to elevate the after-market experience,” Stadium Goods co-founder John McPheters added. “And we feel like we are getting to a great place to be able to sell our product in Nordstrom. It’s a win-win for both parties.”

While customers will not be able to drop off product at Stadium Goods’ Nordstrom space, located in the men’s shoe department, patrons will be able to take advantage of a selection of best-selling styles in various sizes. The stock will then rotate on a weekly basis, as not to interfere with whatever Nordstrom is selling.

“We aren’t selling the same product at the same time,” said McPheters. “The filter that we apply is going to make sure that we bring product that’s battle proven. You aren’t going to find something that sold out a week ago. This will be sneakers from at least a quarter back that had a huge success.”

Again, you’ll be able to visit the new Stadium Goods section in Nordstrom (235 West 57th Street) beginning April 12. For more on the venture, visit WWD.

Now, here are the best sneaker and streetwear stores that are truly worth traveling to see.

  • Source: WWD
  • Main / Featured Image: Thomas Welch / Highsnobiety

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