Starbucks is opening a massive 30,000 square foot store in Shanghai – its biggest to date – which also doubles as a Reserve Roastery.
The coffee giant’s pride and joy, though, is an augmented reality app that accompanies the new location. To help explain some of the roastery’s more complex processes, the app gives customers an AR-tour of the in-house equipment. Simply pointing your phone at the equipment will reveal its use.
To make it more interactive, coffee lovers will get “virtual badges” for completing the tour. These will unlock a custom “Roastery” filter for selfies.
Flip through the pictures above to take a look at the three coffee bars, one of which is 88 feet long, making it the longest Starbucks coffee bar in the world. The ceiling is made out of 10,000 handmade wooden hexagonal shapes and there is a 3D-printed tea bar because, well, why not?
In other news, Kendrick Lamar’s “ELEMENT.” is now a photo exhibition in New York.
- Main & Featured Images: Starbucks