Highsnobiety

Late last year we went to Shanghai, China to experience Innersect, a two-day celebration of all things sneaker, streetwear, and fashion founded by Edison Chen of CLOT. It brought out many of the city’s best-dressed denizens, but it also gave us a closer look at the Chinese streetwear consumer, and what separates them from their counterparts in America and Europe.

Of course, street culture is now a global culture—and there’s a lot of crossover in what brands are popular. The convention saw limited releases from Jordan Brand, UNDERCOVER, NEIGHBORHOOD, and PLEASURES, but also really dope installations that told a great story. Take for example, what Boston-based Bodega built out to promote their Innersect-exclusive collaborations.

But even though some of the same brands are popular the world over, there’s still a very regional aspect to how they’re worn and what pieces pop off in different countries. On this episode of Highsnobiety’s Conversations podcast, we take a deeper dive into what makes the Chinese streetwear market something plenty of brands and retailers are paying attention to today.

Bodega’s Oliver Mak and Alex James of PLEASURES talk about how a lot of their consumers come from China, and what it is about the country’s massive population and culture of consumption that have made it an influential force in street culture. Listen to the latest episode of Highsnobiety Conversations above.

Words by Jian DeLeon
Editorial Director

Jian DeLeon is the Editorial Director at Highsnobiety. He is based in New York.

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