Don’t be that dude who brings his bathroom towel to the beach. Given that you’re gonna spend most of the day nearly nude, there aren’t many sartorial maneuvers you can pull to display your personal style. That’s why the beach towel is your friend. It’s an easy way to make an effortless style impact on a lazy beach day. On a more practical note, it’s a beach day essential for its cushy comfy vibes and absorption power after you’ve hit the water.

We’ve rounded up a selection of statement, colorful beach towels from the likes of Stone Island and Carrots and that will look perfect on the ‘gram and are light enough to whack in your beach bag or weekend tote to ensure you have the ultimate beach day.

H&M Patterned Bath Towel

Patterned Bath Towel

$18

H&M

Buy at H&M

Sunnylife Montauk Towel

Montauk Towel

$42

Sunnylife

Buy at Selfridges & Co.

Pendleton Glacier National Park Towel

Glacier National Park Towel

$40

Pendleton

Free Shipping On Orders Over $50

Free Shipping On Orders Over $50

Buy at Urban Outfitters

Swims Beach Towel

Beach Towel

$55

SWIMS

FREE DOMESTIC SHIPPING & RETURNS

FREE DOMESTIC SHIPPING & RETURNS

Buy at East Dane

Carrots Beach Towel

Beach Towel

$142

Carrots

Buy at Caliroots

Soho Home Berlin Pool Towel

Berlin Pool Towel

$89

Soho Home

Free Delivery On All Orders

Free Delivery On All Orders

Buy at Mr. Porter

Stone Island Beach Towel

Beach Towel

$117

Stone Island

Buy at Overkill Shop

John Elliott Moroccan Beach Towel

Moroccan Beach Towel

$185

John Elliott

Buy at Need Supply

Marcelo Burlon Manuel Towel

(On Sale)

Manuel Towel

$99

Marcelo Burlon

Free Express Shipping On Orders Over $300

Free Express Shipping On Orders Over $300

Buy at ssense

Thom Browne Floral Beach Towel

(On Sale)

Floral Beach Towel

Thom Browne

No Offers

For more shopping advice, check out the best duffel bags to buy for your next weekend trip.