On February 7, 2016, Levi's Stadium in Santa Clara, California will host the National Football Conference champion Carolina Panthers and the American Football Conference champion Denver Broncos for Super Bowl 50. For many, the half-time show and big-budget commercials are as much cause for celebration as the game itself, and big brands aren't missing the opportunity to get their name seen. Media partner CBS reportedly set the base rate for a 30-second advertisement at $5,000,000 USD, and even renowned jewelers Tiffany & Co. signed on to create the winning "50" Super Bowl rings.

Outside of the main event, an ample amount of coverage will be broadcast through platforms like Instagram and Snapchat (don't forget to check Snapchat's Live Stories section for fan-submitted content), and we know you die-hard football fans won't want to miss a moment of it. To stay plugged in to all the events surrounding America's best-liked sporting event, here are the media outlets, brands, sports personalities and athletes you need to be following. For starters, remember to tag #SB50 to stay in the conversation.

While the pre-emptive fanfare is already in full swing Stateside, the official kickoff is scheduled for for 3:30PM PST.

NFL

NFL Twitter - @NFL / @NFLNetwork Instagram - @NFL / @NFLNetwork Snapchat - @NFL

Super Bowl Twitter - @SuperBowl / @SuperBowl50 Instagram - @SuperBowl50

Denver Broncos

Team Accounts Twitter - @broncos Instagram - @broncos Snapchat - @broncosofficial

John Elway - General Manager Twitter - @johnelway

Demaryius Thomas - Wide Receiver Twitter - @demaryiust Instagram - @demaryiust88

Owen Daniels - Tight End Twitter - @owendaniels

C.J. Anderson - Running Back Twitter - @cjandersonb22

Wes Welker - Wide Receiver Twitter - @weswelker Instagram - @weswelker_83

Shaquil Barrett - Linebacker Twitter - @moochie048

Josh Bush - Free Safety Twitter - @JBush Instagram - @JBush4 Snapchat - @J.bush32

Andre Caldwell - Wide Receiver Instagram - @caldwellxii

Sylvester Williams - Nose Tackle Twitter - @SylWil92 Snapchat - @Slynineduece

Emmanuel Sanders - Wide Receiver Twitter - @ESanders_10 Instagram - @emmanuelsanders Snapchat - @ESanders88

Carolina Panthers

Team Accounts Twitter - @panthers Instagram - @panthers Snapchat - @NFLPanthers

Cam Newton - Quarterback Twitter - @cameronnewton Instagram - @cameron1newton

Greg Olson - Tight End Twitter - @gregolsen88 Instagram - @gregolsen88

Ted Ginn, Jr. - Wide Receiver Twitter - @TedGinnJr_19 Instagram - @tedginnjr_19

Jonathan Stewart - Running Back Twitter - @jonathanstewar1 Instagram - @jonathanstewar1

Mario Addison - Defensive End Twitter - @hit_stig4 Instagram - @hit_stig4

Brenton Bersin - Wide Receiver Twitter - @bbersin10 Instagram - @bbersin10

Media/Sports Pundits

CBS Twitter - @CBS Instagram -@CBSTV

ESPN Twitter - @ESPN Instagram - @ESPN

Bleacher Report Twitter - @bleacherreport Instagram - @bleacherreport

Joe Person (Panthers Beat Reporter) Twitter - @josephperson

Mike Klis (Broncos Beat Reporter) Twitter - @MikeKlis

Brands

Levi's Twitter - @levis / @levisstadium Instagram - @levis / @levisstadium

Doritos Twitter - @doritos Instagram - @doritos

Pepsi Twitter - @pepsi Instagram - @pepsi

Performers

Beyonce Twitter - @beyonce Instagram - @beyonce Snapchat - @Bey34jay

Coldplay Twitter - @coldplay Instagram - @coldplay

Lady Gaga Twitter - @LadyGaga Instagram - @LadyGaga

Metallica Twitter - @Metallica Instagram - @Metallica

Pharrell Twitter - @Pharrell Instagram - @Pharrell

DJ Khaled Twitter - @DJKhaled Instagram - @DJKhaled Snapchat - @DJKhaled305

Cheerleaders

NFL Cheerleaders Instagram - @NFLCheerleaders

Denver Broncos Twitter - @broncoscheer Instagram - @denverbroncoscheer

Carolina Panthers Twitter - @pantherstopcats

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