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Brand: Supreme x UNDERCOVER x Public Enemy

Season: Spring/Summer 2018

Key Pieces: The “Counterattack on World Supremacy” long-sleeves and the target “Public Enemy” tee are going to be everywhere this summer.

Release Date: Supreme’s UNDERCOVER x Public Enemy collection is available today, March 15, 2018, at 11.am local time at Supreme’s NY, Brooklyn, Paris, London, and LA locations.

Online, the drop arrives at 11.am EST, 11 a.m. GMT and 8 a.m. PST. Fans in Japan will get the collection this Saturday, March 17.

Buy: Supreme online and in-store at the brand’s NYC, LA, Paris and London locations.

Editor’s Notes: Supreme’s UNDERCOVER x Public Enemy SS18 collaboration is dropping today. A portion of the proceeds from the collab will be donated to the ACLU.

This isn’t the first time Supreme has teamed up with cult Japanese brand UNDERCOVER — most recently, the two labels hooked up for collabs for FW16 and SS15 (with a tee from the later recently surfacing on Grailed for an insane $999 listing price).

The SS18 collaboration pays homage to iconic rap group Public Enemy, particularly referencing the group’s 1990 album, Fear of a Black Planet. Speaking in the Supreme teaser video for the collection, Public Enemy’s Chuck D explains that the album is “laughing at the fallacy of race. Racism is an endorsed game so people can benefit at the expense of others based on their appearance and the fear is not accepting the truth about it.”

Chuck D for Supreme®/UNDERCOVER/Public Enemy ? @kings0l0m0n. @mrchuckd_pe

A post shared by Supreme (@supremenewyork) on

Fans of Public Enemy took to Twitter to express reservations about people wearing the tees who might not be actual fans of the group.

However, on Reddit, many Supreme fans took the opposite approach, announcing that they wouldn’t be comfortable wearing the drop if they didn’t know Public Enemy’s music.
Others even asked if it would be considered cultural appropriation to wear the collection if they were white.

What do you think of the release? Would you wear the tees? Let us know your thoughts in the comment section below.

For a further look at the collab, be sure to check out the following features if you’re thinking about copping: Supreme x UNDERCOVER Public Enemy hoodies, and Supreme x UNDERCOVER Public Enemy puffer jackets. To check out the full collection, read on here.

  • Main & Featured Image: Supreme
News & Culture Editor

Berlin-based writer and Rihanna enthusiast.