This week sees the release of Supreme’s Dollar Bill trucker jacket and overalls. Matching top and bottom suits have been a big look for Supreme over the past few seasons with florals, monograms, Playboy bunnies, camos and checks all providing popular suits for social media flexers worldwide.
U.S. currency appears to be a running theme throughout Supreme’s collection this season, with the brand releasing a 14K gold 100 dollar bill pendant, the “Altered States of America One Zillion Dollar” tee/sticker and the much-discussed upcoming lucite cash paperweight.
The obsession with wealth continues with the Rifkin Safety Sac embroidered with the phrase “Money Is Always Most Important” and the continuing line of Supreme/Scarface products. Tony Montana’s mantra in that movie was “In this country, you gotta make the money first. Then when you get the money, you get the power. Then when you get the power, then you get the women” – a line which went on to inspire the 1998 song “Money, Power, Respect” by New York hip-hop act The Lox.
This isn’t the first time Supreme has played around with images of money – there was the Instagram-adored Cash Cannon money gun (complete with custom Supreme $1000 bills) earlier this year and another all-over print 100 dollar bill design was used throughout the FW13 season on a selection of camp caps, hooded sweatshirts and button down shirts, but it’s never been quite so prevalent throughout a collection until now.
So what has inspired this season’s obsession with cash within the Supreme creative department?
Could it be a homage to high profile stars such as comedian Will Ferrell, former NBA star Dennis Rodman and boxing champion Floyd Mayweather, who’ve all favoured an all-over print dollar bill suit in recent years? That’s highly unlikely, so could it be a statement regarding the enormous financial beast Supreme has inadvertently become on the secondary market? With Supreme resale prices at an all-time high, what could be more ironic than wearing your wealth on your back as you line-up to purchase more from the same brand?
Possibly the most likely inspiration behind the monetary branding is Supreme's hatred of current U.S. President Donald Trump. Coming from a business background, rather than a political one, Trump seems far more concerned with financial gains than the well-being of American citizens.
His prolific New York real estate dealings saw him elevate to billionaire status back in the 1980s, and has bragged about his abundant wealth throughout his entire career, even stating, "I'm really rich" in his presidential announcement speech.
Supreme has already baited Trump with a “Fuck The President” design printed on T-shirts, stickers and pin badges earlier this year and also previously took a stand against George W. Bush’s second term in office with the 2005 “Fuck Bush” box logo stickers and “Dead President” T-shirt graphic.
In stark contrast, Supreme showed love for 44th U.S. President Barack Obama by reworking the aforementioned “Dead President” graphic to “Black President” to celebrate his winning of the presidency in 2008. Shortly after Trump was inaugurated earlier this year, Supreme once again paid tribute to Obama with a collection of Kangas-inspired, Obama-themed clothing.
Now meet the collector with more than $6,000 worth of Supreme stickers.