TAG Heuer has unveiled the Connected Modular 45, the brand's first-ever Swiss-made smartwatch. TAG linked with the tech wizards at Intel for the watch's digital mechanics, which operate on the Android Wear 2.0 OS, so of course it boasts all sorts of next-level tech functions.
However, the timepiece's Swiss construction means it's water resistant up to 50 meters, and its elements are interchangeable with TAG Heuer's Tourbillon and Calibre 5 modules.
The Modular 45's straps, buckles and lugs are also interchangeable, with 30 traditional watch faces to be produced by the brand also.
The gizmo sports 4GB of storage memory and a new lithium battery, for more than a full day of power, and is equipped with Google Assistant — so everything can be voice operated.
The connected Modular 45s will retail at $1,650.
Speaking of tech, check out Louis Vuitton's creepy computer-generated FW17 campaign video.