Rapper 21 Savage discusses the importance of adopting a borderless mindset in the new campaign and accompanying visuals for Tequila Avión. Titled “Depart. Elevate. Arrive.” the campaign is all about embracing a world without finite borders and capturing an adventurer’s ethos in both body and spirit.
In the video, which was shot in Atlanta, Georgia, the musician explains that his pursuit of a piloting license is what elevated his global mentality. “When I’m in the air flying, there’s nothing like it. No traffic, no borders.”
“Borders,” Savage continues, “they separate people.” A border “denies them access to other things in life that I feel everybody should be able to experience no matter where they’re from. If you’re an artist and you’ve only seen your home town or city your art might not reach its full potential.”
Marnie Corrigan, Tequila Avión’s brand engagement director, says that “21 Savage has been the perfect partner to bring forth our vision and showcase the new world of Tequila Avión.”
Watch the campaign video, shot in Atlanta’s Tabernacle music venue, below.
On this week’s episode of The Dropcast we are joined Roger Gastman and David “CHINO” Villorente, where we discuss Gastman’s “Beyond the Streets” exhibit currently on display in Brooklyn, and how guys like Futura and KAWS have managed to make it in the art world on their own terms.