After dropping a British-inspired collection for FW17, Blondey McCoy's fashion imprint Thames, now delivers its SS18 lookbook, modeled by Blondey himself.

Captured by New York-based photographer Michael James Fox, the pictorial displays the variety of apparel such as tees, hoodies, shorts and socks juxtaposed against a seaside backdrop, as it puts a twist on popular iconography such as British currency, the Queen, ‘70s blue literature, and Andy Warhol’s art like the Campbell’s soup can, transformed into old advertisements for soda and whisky.

If you like what you see, head on over to the brand's website for more information.

Also, in case you missed it, here’s how Blondey McCoy killed it in 2017 and what you can learn from him.

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