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This week, The Cords & Co, the world’s first premium corduroy brand, has announced the opening of six Mono Brand flagship stores in various fashion capitals around the world, including New York, Paris, London, Los Angeles and Stockholm. The label has also launched a global online shop, while collaborating with numerous wholesale partners.

The Cords & Co was founded in Stockholm just last year, as it focuses its men’s and women’s collections solely on corduroy. Their ultimate goal is to be the corduroy alternative to denim.

“Created by a passionate group of people united by a shared love of corduroy, we’re exploring existing and new ways to work with the fabric in our Stockholm design Studio,” says Omar Varts, CEO. “By highlighting its long but little known history, working closely with friends and an extended community in each of our flagship city locations, we’re sharing our story of a fabric everyone has a connection to, yet no other brand has dedicated themselves entirely to.”

In celebration of their inaugural collection, The Cords & Co have tapped famed English DJ, DJ Harvey, to star in the campaign.

The first two The Cords & Co Mono stores have launched in Stockholm this week, with Los Angeles, New York, London, and Paris locations set to open August 31 and New York on September 7.

For more, follow to thecords.com.

In other fashion-related news, Acne Studios’s Baker Bag lets you shop for groceries in style.

Not NYC, not LA.