Brands: The Hundreds x BIGFOOT
Key Pieces: Classic pit crew jacket, hooded pullover, foam front mesh snapback, dad hat, can koozie, stadium seat cushion.
Editor’s Notes: After the launch of its crazy new flagship in Los Angeles, The Hundreds presents a new collaboration with BIGFOOT, the pioneers of the original monster truck that debuted in the late ’70s, which was founded by Bob Chandler, a former construction contractor with a passion for off-roading.
Today, BIGFOOT 4×4 remains a truly independent family operation run by Bob, his wife, and children. The current iteration of the legendary BIGFOOT is still revving up at shows nationwide, and the company continues to innovate, recently creating the only battery-powered monster truck in existence.
For this collab, the range is inspired by Bob’s ingenuity and the high-octane spirit of the arena. Encompassing T-shirts, hoodies, pit crew jacket, headwear and more, the line incorporates artwork like Bigfoot #8, the most innovative and controversial monster truck of its era in ’89, as well as motorsports’ logo-driven iconography with screenprinted and embroidered graphics, in addition to slogans like “Brand of Brothers,” “Strength in Numbers,” and “Fight Back” that appear alongside BIGFOOT’s own “4x4x4,” which denotes the brand’s innovative first vehicle with four wheels, four-wheel-drive, and four-wheel-steering.
For more on BIGFOOT, you can read the story of Bob Chandler here.
You can purchase The Hundreds x BIGFOOT collection at The Hundreds flagship locations, online and select retailers worldwide starting Friday, March 23.
In other new releases, a BAPE x Keith Haring capsule is dropping this weekend.