The Nue Co., a wellness brand that specializes in creating food-based supplements that are free of chemicals, has unveiled its most innovative product yet with Functional Fragrance, an anti-stress supplement delivered in the form of a unisex scent.
Crafted in conjunction with legendary perfumer Frank Voelkl along with research from Geneva Emotion and Odor Scale (GEOS)’s study on the power of scent on our emotions, Functional Fragrance is intended to lower cortisol levels that contribute to stress and ease the body’s nervous system.
“This fragrance is not like a typical perfume,” Voelkl said in a press release. “It’s not one you would get from a designer or a crowd-pleaser fragrance. The intention here was to create something that felt more organic and natural. It has a naturality, is refreshing, has texture, and possesses some richness—but not in an overwhelming way. There’s no fruit or vanilla, or anything that makes it perfume-y. For me, this is a scent not a perfume. It’s a perfect balance between freshness and warmth—exhilarating and stimulating versus calming. It’s a scent to promote well-being.”
The scent is a blend of ingredients such as green cardamom, iris, palo santo, violet, and cedar wood for a stimulating aroma that omits the addition of fruits or vanilla.
Pricing is listed at $40 in 10ml and $155 in 100ml sized bottles. To learn more about the Functional Fragrance, visit The Nue Co.’s website or Supplement Shop in New York.
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