The Skateroom is a social entrepreneurship whose main purpose is to help empower youth using art and skateboarding, and for summer, the imprint has teamed up with three leading illustrators for their latest limited edition decks.
Featuring new works from renowned creatives Jeremyville, Jean Jullien, and Steven Harrington, employing their sharp and clever social commentary, this collection is The Skateroom’s first series dedicated to graphics and illustration, fields that have inspired skate and DIY culture.
New York based artist Jeremyville and his comic paintings, murals, and products are instantly recognizable, and for his design, Yesterday, Today, Forever and Eternity, Jeremyville says it “represents the four stages of our lives: struggle, resolution, growth, and epiphany, and the overarching concept concerns itself with the answers that can come from positive action, discipline, vision, and endurance.”
London-based designer Jean Jullien and his narrations of modern life have continued to capture the imagination, appearing as magazine illustrations, animations, murals, and clothing. For his designs, he depicts the liveliness of skateparks in The Triangle and The Bowl, utilizing his trademark playfully drawn characters in bright hues.
Finally, Los Angeles-based mixed-media artist Steven Harrington and his colorful/playful illustrations are heavily influenced by his surroundings, embodying the contemporary aesthetic of Southern California. His new editions, Anxiety and Rosé, incorporate his signature humorous style with psychedelic-pop palm trees and characters in block colors.
The series will be inaugurated on June 19 with an official launch at The Standard Biergarten in NYC. Celebrations will include a DJ set from The Lot Radio with Leo Fitzpatrick and Bujas.
Furthermore, the collection will be available through The Skateroom’s official website and exclusively for 30 days at the shops at The Standard, High Line and The Standard Spa, Miami Beach. Following the Skateroom’s model, ten percent of the turnover will be donated to support social projects empowering at-risk children.
Up next, Virgil Abloh and Takashi Murakami debut their collaborative ‘Technicolor 2’ exhibit.