Despite measures being taken to stop teens from attempting the Tide Pod challenge, record numbers are still, unbelievably, eating the pods. YouTube and Amazon have both taken steps to try and prevent the “challenge” from spreading, with the video platform committing to taking down any videos of people eating Tide Pods and Amazon removing reviews that recommend people do so.
The challenge, which caught on after various memes glorified the consumption of Tide Pods, has continued to spiral out of control.
The American Association of Poison Control Centers (AAPCC) was forced to release another alert warning consumers not to eat the pods, while the number of reported cases of teenagers eating the laundry detergent-filled capsules has more than doubled this year, from 39 incidents on January 16 to 86 as of January 22.
There were 39 cases in all of 2016 and 53 in 2017, according to the AAPCC, and that number continues to rise, despite efforts to stamp out the Tide Pod challenge.
Here is a list of harmful substances in Tide Pods and why you should not eat them.
If you or anyone you know has eaten a Tide Pod please contact the Poison Control Center (800-222-1222) or a doctor immediately.