If you thought the tie-dye trend was dying out, think again. From the streets of Oslo Fashion Week SS19 to the most recent tie-dye drop from Billionaire Boys Club, it’s safe to say that the trippy free-love trend has just as much a place in your 2018 wardrobe as it did in the ’70s.
Here at Highsnobiety, we recently stumbled upon a small London brand specializing in dope dyes — Stain Shade. Started from the South London backyard of founder James Brackenbury (and still operating from here), the new label came to fruition from his frustration at the lack of good tie-dye outside the U.S.
For a premium product, Stain Shade uses a dye called procion reactive for the most vivid, long-lasting colors while also ensuring that no matter how many times you wash, the color will stick. Once dyed, the garments go through a curing process which lasts anywhere between 4 and 24 hours.
Take a look at our picks from the up-and-coming brand below, including tees, long-sleeves, and hoodies which retail between $90 and $150, and click through to rock this unabating trend through fall.
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