Russian-Armenian designer Tigran Avestiyan recently lifted the curtain on his Fall/Winter 2016 collection in Paris. The heavily conceptual designer has previously played with issues of sexual commodification and disposable airport fashion, and this time around Avestiyan's collection deals with brand loyalty and commercialized rebellion.

See below for a few choice quotes from the designer.

The first part of the collection is "Followers" and it was conceived on the premise that in today's fashion industry, labels are more important than the clothes themselves - it doesn't matter what a garment looks like as long as the inside tag states the correct thing. So instead of designing garments I spent most of my time designing over 70 labels - some of them were placed outside, but most of them were kept inside.

Avestiyan's labels are all rips of iconic brands - everyone from Supreme to Saint Laurent gets their branding appropriated by the Russian designer.

The second part of the collection is called "Commodified Punk," and it's about taking very conventional garments and embellishing them with staples. All staples were custom made and hand applied by us in the studio. Some garments took an entire day to decorate.

For more from Tigran Avestiyan, check out The Young Moscow Designers Shaping Russia's Future

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