Apple CEO Tim Cook has just participated in his own meme, trying to get in on the joke and taking it to new, meta levels.

It all started this Tuesday, when Cook tweeted a picture of himself writing "hello" on an iPad. The image was prime meme fodder and it wasn't long before the jokes started rolling in, with poorly photoshopped images showing Cook writing "I'm Tim Apple" and "send nudes," among other things.

As the meme started to circulate, Cook decided to say a big "How do you do, fellow kids?" Clearly eager to promote the second generation of Apple's AirPods, he responded by making his own version, showing him drawing the new earpieces.

Of course, fans took the new tweet as another opportunity to continue the meme, browse some of the best replies below.

Apple's second-generation AirPods drop next week, March 27, and are available for pre-order now. Find more information here.

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