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Last year, Apple found itself embroiled in controversy when the company admitted to slowing down older phones to conserve battery. Now, CEO Tim Cook has made his first public comments on the scandal and, in a surprising turnaround, partially lays the blame at the feet of customers, telling ABC News: “When we did put [the software update] out, we did say what it was, but I don’t think a lot of people were paying attention.”

Nevertheless, Cook still apologized for the announcement, which he admitted “could have been clearer.” The Apple CEO was referring to the release notes of the iOS update in question, claiming that all the information was in there but that customers had not taken the time to read it.

For many, the admission confirmed a long-held theory that Apple was slowing down phones to phase them out and push customers to buy new ones, however, representatives maintained it was done to improve the overall functionality of phones that could no longer cope with a full day’s workload.

In that same ABC News interview, Cook said that a new update arriving in a developer release next month will “give people the visibility of the health of their battery so it’s very, very transparent.” The user will also be able to disable performance throttling.

Giving users more control looks like the way forward in the short term as Apple attempts to appease those still angered by last year’s “battery-gate.”

For the full story on Cook’s reaction head to Business Insider.

In other news, H&M hires a diversity leader following “racist” ad.

  • Main & Featured Image: Justin Sullivan / Getty Images

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