tim cook apple battery response Valuation dr. dre vital signs
Getty Images / Justin Sullivan

Apple CEO Tim Cook reportedly axed Dr. Dre’s upcoming semi-autobiographical drama series Vital Signs because of scenes that included an orgy, guns, and people doing cocaine. According to the Wall Street Journal, Cook is rejecting shows with “gratuitous sex, profanity, or violence” and wants Apple’s move into scripted television to focus on family-friendly content.

Vital Signs wasn’t the only show with content deemed troubling to Apple higher-ups. According to the WSJ report, M. Night Shyamalan’s upcoming thriller about a couple who lose their child only got the go-ahead after removing crucifixes from the couple’s house. Another show that didn’t make the cut was about a college ombudsperson and dealt with issues of sexual assault. Elsewhere, Apple is reported to have toned down the humor in a new show about morning TV anchors starring Jennifer Aniston and Reece Witherspoon.

Apple reportedly has a $1 billion budget for its streaming content and has deals with Chris Evans, Oprah Winfrey, Witherspoon, Aniston, and The Big Sick‘s Emily V. Gordon and Kumail Nanjiani.

What do you think of Apple’s apparent focus on more “wholesome” content? Let us know in the comments below.

In other news, watch Joaquin Phoenix petrify a crowded subway in new ‘Joker’ footage.

News & Culture Editor

Berlin-based writer and Rihanna enthusiast.