For Fall 2019, American watch manufacturer Timex teams up with Danish brand Wood Wood on a new iteration of the Waterbury. The hidden message illuminated by the backlight plays with the double meaning of the phrase "Get Lost," encouraging watch wearers to lose track of time and embrace a frame of mind that enables them to pay more attention to their surroundings.

The result is a pared-back, nearly all-black utilitarian timepiece with subtle W.W. branding, minimal numbering and Timex's signature Indiglo backlight with the "Get Lost" motif that’s carried throughout the Fall 2019 Wood Wood collection.

Look for the Timex x Wood Wood "Get Lost" Waterbury to launch at all W.W. stores including and Thursday, September 26 with the collection available to buy at selected retailers worldwide from October 7 for $125.

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