Tinder will allow women to message first in an upcoming update. The new feature will be similar to the “ladies first” premise fellow dating app Bumble is built around, except it will not be the default setting on Tinder.
Women will decide whether or not they want to enable the function, according to a report from MarketWatch. Currently, men or women can make the first move on Tinder after a match has been made, which has made it one of the most successful dating apps to date with over 100 million downloads.
This move comes after Tinder’s parent company, Match Group, reportedly tried to acquire Bumble in a deal valued at more than $1 billion. Bumble has quickly established itself as a worthy competitor, claiming over 26 million users.
Speaking to MarketWatch, Match Group CEO Mandy Ginsburg said of the update: “Often, women don’t really want the pressure of kicking off the conversation, but if they want it, that’s great. Giving people the choice versus telling people how to engage is the big difference.”
For the full story, head to MarketWatch here, and then let us know your thoughts in the comments below.
In related news, Instagram is basically a dating app and we’ve put together a guide on how to slide into those DMs. Read more here.