A new clip has surfaced on Instagram (via HypeNeverDies) reportedly showing Travis Scott's latest piece of jewelry – an (unconfirmed) Cactus Jack x Nike Air Jordan ring. While we're a bit skeptical about the likelihood of this being an official collab, it would make sense given the timely climax of the 2020 NBA Championship earlier this week. Take a look at the piece above.
While it's not confirmed who designed the Scott's latest ring, if other pieces in Scott's enviable collection are anything to go by, it's likely a Elliot Eliantte creation. The New York-based jeweler – whose other celebrity clients include Lil Uzi Vert, Future, Young Thug, and the Biebers – has designed a number of pieces for Scott in the past, and is noted for his ability to mix in unsuspecting pop culture references (i.e. Sonic the Hedgehog) into a range of glistening multi-colored diamond ornaments.
Naturally, these rocks come with a hefty price tag. It's reported that Scott picked up the "Flame Boy" necklace (see below) along with eight other chains for his Cactus Jack crew at the cost of $500,000. Although, considering the mammoth (albeit controversial) success of the Travis Scott x McDonald's collaboration, perhaps we'll be seeing La Flame make more such purchases in the future.
Check out some of his previous custom pieces below including a diamond-encrusted ring with a pink center, Cactus Jack name tags, and a grinning "Flame Boy" logo.