As this year winds down we’ve recapped its highlights to bring you the best of 2017 in fashion, sneakers, music, movies and more.
As Highsnobiety has grown over the years, so has our readership. Streetwear, street culture, “the culture”, whatever you wanna call it, the scene that birthed this publication is massive now, and that means we have a bigger responsibility than ever to cater to the needs of our readership.
We employ a team of all nationalities in our Berlin, New York, London and Hong Kong offices, so naturally we have pretty diverse tastes and interests. That, combined with the fact that editors are by nature an opinionated species, means that every member of the Highsnobiety editorial team isn’t always into every single thing that we report on.
Our commitment to dopeness outweighs our commitment to traffic, and there’s a lot of stuff that we post just cos we love it, but broadly speaking, we owe it to our readership to talk about the stuff that they’re into (personally, anything with BAPE camo on it has me reaching for the sickbag, but HS readers love it).
Every year, we take a step back from the world we cover, and have a think about the things we would really like to see the back of — even if we know we’ll still be writing about them 365 days later.
Welcome to the fifth installment of the ever-divisive comment-magnet that is Highsnobiety’s The Trends We Want to Die Next Year roundup. From sky-high resell prices to awkward posing, here’s five things we’d like to throw in the hype dustbin in 2018.
“It’s a naive oversimplification to say “reselling should stop,” since it’s an ingrained part of the sneaker ecosystem. Not everyone lives in the vicinity of a Supreme store, and some kids really do need a plug or a proxy to get their hands on gear. E-markets like StockX, Grailed, Klekt and GOAT provide access to basically any hyped product for streetwear and sneaker fans who live outside major cities, and that’s great. But it’s a double-edged sword, because thirsty opportunists keep raising the glass ceiling of aftermarket prices higher and higher.
Flipping kicks is the new lemonade stand, and every teenage The Wolf of Wall Street wannabe is trying to be @BenjaminKickz. Without sounding too cliché, it’s a shame to see the culture behind sneakers reduced to dollar signs. The merit of a sneaker is now judged by resell price, which further erodes any sense of personal taste. If the kicks on your feet aren’t going for double retail, you’re basically worthless.
Call out the guys trying to flip their screenshot of purchase confirmation. These corny vultures are not in it for the right reasons. We see you Allen Kuo.”
— Chris Danforth, Sneakers Editor
Logos on Logos
“Here’s a question: Would you wear every single band tee you own at once? Probably not. So why should you do the same with all the brands you’re into? Back in the day, even mixing brands like adidas with Nike was called “perpetrating.” You just didn’t do it because it looked corny.
Sure, brands are signifiers of taste, but it seems we’ve hit critical mass for people willing to be walking billboards. A couple of logos on expected items like puffer coats, hoodies, sweatshirts, and tees are fine, but there’s no reason to drape yourself in head-to-toe visible logos—unless you’re being paid to.
Wearing a Palace tri-ferg hoodie with a Supreme box logo camp cap, a Balenciaga down scarf, and Vetements track pants doesn’t show you have style—it shows you’re a sheep. And sure, street style these days seems to be an expensive arms race into putting as many flex pieces on one’s person as possible, but there’s something to be said about people who wear dope gear for their own approval, and not to stunt on passerbys.
There are plenty more iconic designer pieces that are recognizable for a plethora of other reasons besides the label’s logo, and those are usually the ones that stand the test of time.”
— Jian DeLeon, Editorial Director
Color Co-ordinated Fit Pics
“Instagram + smartphones = we see more photos in a minute than our parents would in a day. For every jokes account filled with insane oddities (shout out @crimesagainstshoemanity), there’s a struggle #influencer trying to punch you through your iPhone screen with their obnoxiously color co-ordinated fit pic. There’s nothing wrong with matching all your garms per se, but trekking all over town to find the perfect red backdrop for your all-red outfit sounds like way too much work to actually be fun.
There’s nothing really new to these sort of Instagram stunts. Back in 2015, when jogger pants and neoprene were a thing and the Yeezy Boost 350 was the hottest shit ever, struggle Instagrammers were getting the double-taps by posing with smoke bombs, dangling their Yeezy-encased feet off buildings or photoshopping themselves levitating. The color-matching fad isn’t as bad as those dark times, but it’s not much better.
I guess what really bothers me is that, on social media, style isn’t really about getting a kick out of looking good — it’s about looking good for the approval of strangers on the internet.”
— Alec Leach, Digital Fashion Editor
People Not Wearing Their Clothes Properly
“I was always led to believe that not giving a fuck was the key to nailing cool. If we can assume that’s true, then foregoing all notions of practicality, never mind comfort, to have your jacket dangling off one arm, dragging along a dirty floor, is just about the most stupid thing ever. Playboi Carti has the cash to ruin his clothes like that — you probably don’t.
The jacket thing was bad, but it wasn’t the most annoying.. This summer, Berlin was full of dudes who had forsaken the traditional use of a hoodie, instead opting to tie it around their necks in an intricate sailors knot. Why? Surely you can put it in a bag if you want to wear it later — or, y’know, just wear it in the first place. The sweater-around-the-neck vibe should be left to old white dudes on the golf course and Pete Campbell from Mad Men.
Wear your clothes properly, people!”
— Graeme Campbell, Senior Staff Writer
Stupid Insta-Poses (and Stupid Insta-Posers)
“A super annoying trend that emerged last year and carried on this year are stupid poses on Instagram. I’m talking hand-in-the-face, the Ian Connor pose with dropped arms, pretending your jacket is a wavy cape or just anything that makes you look so edgy or “cool af.” #soweirdlol. On top of that nobody’s smiling, ever. There’s always a cold, oh-I’m-a-model face staring at me from the explore page, squatting on a dumpster, or posing with a trashy backdrop, or whatever.
Leave the too-cool-for-school stuff behind and smile again! I mean if all that hype stuff you got on doesn’t make you happy, what’s the point in wearing it?”
— Nigel Minani, Commerce Content Curator
This article was presented by Gucci Guilty. Occasionally brands or sponsors will support our editorial content to help it reach more people. Highsnobiety’s editorial team maintains its editorial independence.