Another day, another terrible advert. This time it’s Jimmy Choo’s recent “Shimmer in the Dark” commercial that has got Twitter’s back up. Set in New York City, the Cruise 2018 visuals feature the model and actress Cara Delevingne encountering some unwanted comments on her outfit as she makes her way home.
For many, the “Nice shoes, lady” catcalls may have gone unnoticed, but the ad does come at a time where many women—including Delevingne herself—have spoken out against forms of sexual harassment. According to reactions on Twitter, the ad is symptomatic of personal and real-life situations that shouldn’t be glamorized. One user called the ad “tone deaf.”
Check out the video above, and browse some of the reactions below.
In case you missed it, Cara Delevigne also features in the Beats by Dre “Above the Noise.”