Earlier this month, an unreleased track from Kanye West and Ty Dolla $ign surfaced. Now, the singer-songwriter is back with a brand-new track featuring J. Cole and an accompanying visual directed by Olivia Rose.
“’Purple Emoji’ instantly connected with me on an authentic level. It’s so amazing to hear that sort of vulnerability from artists who are talking about their day ones and a love that we can all relate to,” Rose said in a press release. “I wanted to stay true to the lyrics and create a video that showed real couples, real friends, real siblings and the tiniest of actions of intimacy they share. I think the outcome is a video that can resonate with all people from all walks of life and is representative of the full spectrum of love.”
“Purple Emoji” is the lead single off Ty Dolla $ign’s forthcoming album. This follows his 2017 LP Beach House 3. He has yet to announce the title of the record, but it’s expected for release soon. As always, stay tuned here for more updates on the album. In the meantime, revisit his joint album with with Jeremih, MihTy.