While speaking to Variety, Tyga said that he signed with Columbia to expand into new markets. "I have a lot of fans worldwide — in places I’ve never been like South America, and in places I have been like Asia and Europe," said the rapper. "They can help bring that to a larger scale. Doing it independently, you don’t really have those teams to help worldwide. That’s why I wanted to partner up with Columbia."
While Tyga had been at independent label EMPIRE for a while, this isn't his first rodeo with a major record label. The rapper first entered the scene in 2008 with Cash Money (which is distributed via Republic) and later signed with Sony/ATV, before landing at EMPIRE.