What started as a surf brand in Southern California in 1978 during the height of counterculture has grown into a brand that now resonates with everyone. This year marks UGG 40th Anniversary and it’s tapped icons in the worlds of fashion and art to celebrate. Bold, fiercely individual, and unapologetic, these creatives represent the next generation of UGG.
Model and activist Adwoa Aboah is a face and voice that represents our generation. She challenges conventional ideas of beauty, champions diversity, and empowers women both in front of and behind cameras. Her organization, Gurls Talk, gives young women an outlet to discuss mental health, sexuality, and body image.
Heron Preston, the artist, designer, and DJ, is a trailblazer in the fashion industry. Through innovation and experimentation, he’s emerged as a thought leader for today’s youth culture. His collaborations with some of the world’s most influential creatives shows off his genre-breaking style.
To commemorate its 40th Anniversary, UGG introduces the 40:40:40 Collection. The limited-edition collection reissues its most hyped styles in the brand’s original colorway, Sand.
See the collection here