As the 2016-2017 NBA season is just days away, Under Armour is taking the opportunity to officially unveil reigning back-to-back MVP Stephen Curry's new Curry 3 sneaker. According to the brand, "The Curry 3 is the physical manifestation of what Stephen can do next in a basketball shoe."
As expected, the Curry 3 comes complete with the most recent technological advances from UA, specifically in fabric technology via the Threadborne process. Threadborne is a new technology created by Under Armour after examining a parachute, namely the paracord, a strong piece of material that is at the equipment’s core. Within the weave construction of paracord, the company then discovered highly durable yarns and in turn rebuilt them into fabric—braided threads wrapped around a corded panel to deliver unparalleled lightweight directional strength and support.
In addition to the Threadborne technology, the Curry 3 also boasts Meta-Wing that lines the heel to specifically support the subtalor joint, as well as Herringbone Tractrion and the brand's patented Charged Cushioning system.
Look for Steph's blue and yellow "Dub Nation Heritage" Curry 3 to release on October 25 and the "SC Camo" colorway to arrive on October 27.
So, how does the Curry 3 stack up to Stephen's previous dad sneakers?