Accounting for the first collaboration between Uniqlo and Verdy, the theme of the project is “Rise Again,” representing the positive thoughts Verdy women want to convey to the world. Graphic slogans with uplifting messages such as “Break the Mold”, “Live Fast, Live Long,” and “I’m the Luckiest” take over short-sleeve T-shirts and dresses.
Verdy’s “Rise Again” collection is scheduled to release in select stores and online on July 1.
On this episode of the Dropcast we are joined by Erik Ellington of Deathwish & Baker Boys and Bobby Hundreds, co-founder of The Hundreds. The two self-made titans of industry talk about the continued mainstream-ification of skateboarding and streetwear, and share some killer insight on building a label independently. Check below.