Unis New York recently presented the first collection from fledgling activewear label Dusk. The new brand was founded by Jordan Schiff, formerly or American Apparel and Urban Outfitters, who also happens to be the husband of Unis founder Eunice Lee.
Schiff says he created Dusk with the intention of catering to active lifestyles without sacrificing personal fashion. The debut assortment includes workout staples like mesh tanks, compression pants and four-way stretch shorts. However, the most interesting piece is a shirt-jacket made from water-resistant, tricot-bonded flannel. The looks of it is completely casual, but its unique fabrication keeps you extremely warm through the cooler weather.
Dusk’s unique aesthetic breathes new life into the world of activewear. You can shop the inaugural collection online.
Words: George Ocampo/Selectism.com