nine brands to check out main PRLE against lab carter young

The Highsnobiety inboxes are inundated on a daily basis with new brands vying for a piece of the spotlight. So, to help you show off your vast knowledge of obscure fashion labels, each month we take a moment to introduce you to a fresh batch of upcoming talent.

Below you’ll find some of the best collections to land in our inbox this month, ranging from Malaysian streetwear to politically charged Ukrainian sportswear. Get to know these brands before they’re massive.

If your label wants to be considered for future posts then, by all means, get in touch. Meanwhile, for more undiscovered talent, check out the rest of our Under the Radar series.


From: Malaysia

In a Nutshell: A creative collective that specializes in streetwear basics with a sharp graphic edge. Its latest collection pulls inspiration from ’80s and ’90s Japanese manga with a colorfully surreal lookbook.

Key Pieces: The ”walkman print hoodie” hits us hard with a nostalgic longing for simpler times.

Carter Young

From: New York, USA

In a Nutshell: A versatile selection of steezy jackets in muted tones combined with graphic hoodies and scarves.

Key Pieces: The exaggerated lapels featured on the olive green jacket provide a formal twist to an otherwise casual piece.


From: Bordeaux, France

In a Nutshell: The motorsport trend has been bubbling for a while now, but we haven’t seen it presented like this before, in an off-the-wall lookbook filled with plenty of streetwear bangers.

Key Pieces: The gray hoodie printed with a cluster of quirky photographs is sure to turn heads.


From: Ukraine/Russia

In a Nutshell: Sportswear essentials including track pants, track jackets, and backpacks that have been inspired by one of the “brightest moments in modern history” – the fall of the Berlin wall.

Key Pieces: The teal denim jacket featuring one of the East Side Gallery’s most iconic murals.


From: Nuremberg, Germany

In a Nutshell: A moody selection of staples containing a heavy dose of graphic sweaters and tees.

Key Pieces: The double-sided fanny pack provides a discreet option for those looking to carry their daily essentials.

Nonich House

From: Washington D.C, USA

In a Nutshell: Elongated sleeves, zippered jackets and a plethora of plaid reign supreme in this label’s angsty collegiate vibe.

Key Pieces: The oversized yellow track pants have us reminiscing about the classic Hype Williams music videos we so dearly miss.


From: Stockholm, Sweden

In a Nutshell: When a label is carried by fabled Japanese retailer BEAMS, you know it means business. Stockholm’s PRLE present ’70s Americana with a Scandinavian twist.

Key Pieces: The burgundy corduroy jacket is the perfect fall-ready piece we didn’t know we wanted.


From: Boston, USA

In a Nutshell: PRLY (pronounced “Parlay”) is carving a clear lane for itself in contemporary streetwear with camo-heavy collections and boxy silhouettes.

Key Pieces: The camo cargo pants are a unique twist on a garment that’s quickly turning into a seasonal essential.

Toka Toka

From: Paris, France

In a Nutshell: Understated wearability and everyday essentials are the names of the game with this Parisian brand. It provides coach jackets, frayed denim, and moleskin shirts that have been crafted with fabrics sourced from Italy, England, Portugal, and Spain.

Key Pieces: The olive moleskin shirt provides the perfect layering piece for the colder months ahead.

Now you’re clued-up on fashion’s new guard, check out the two streetwear heads who made their own resell app.

Senior Visual Editor