Under the Radar is Highsnobiety’s weekly celebration of upcoming talent. Each week, we’re spotlighting an underground brand that’s bringing something new to the worlds of streetwear and fashion. 

Binaries of formal and casualwear have thankfully collapsed with the infusion of streetwear into the luxury menswear market. Just 10 years ago the idea of wearing sneakers with a suit would most likely have been met with reprehension and confusion. Now it's a code of contemporary luxury and the idea of being “suited and booted” has expanded dramatically.

Such new menswear horizons have given rise to Casablanca™, a new brand from Paris that's implementing consumer interest in sportswear into its upmarket designs. Its first drop — super soft terry cloth tracksuits and screen-printed silk shirts — navigates a space Casablanca™ designer Charaf Tajer calls "après-sport." That is, a kind of style that matches the ease and comfort of athleticwear with the elegance and quality fabrics of high fashion.

As Tajer reminds us, “At the end of the day, a tracksuit is really a suit.” And he's right. And as his courtside lookbook demonstrates, more than anything, it's about how you wear it.

Tajer informs Highsnobiety that two things inspired Casablanca™’s first offering.

The first is old Italian dudes, who, as everyone knows, have got the sauce when it comes to laid-back style. "It's the way the guys in the street and the way the old men have been wearing it. There was something common and elegant in it that I really liked," Tajer explains.

It's not just steezy Italian gentleman, though. Tajer spends a lot of time in hotels, and the strange disconnect from reality you experience in a hotel has informed his designs — a sense of order, the outdoor leisure activities, the clean towels in the bathrooms. “I mean, terry cloth is definitely a fabric that I always love to use,” he says. “I've always loved bathtubs, literally living half my time in hotels.”

Starting a label in 2018 offers advantages that older, more established brands might not think to use. Fashion shows, for example, aren't really on the agenda for Casablanca™ right now, as Tajer prefers to use the internet to present his product directly to the customer.

Casablanca™’s inaugural collection includes tracksuits in mint green, light pink, forest green, and burnt orange, with the logo on the left thigh in contrasted white stitching. Two silk shirts, best worn open à la European style, or at least unbuttoned liberally, come in a black/white polka dot pattern and a screen-printed green/gold/blue pattern that comes from Tajer's work with various painters from Paris. With Tajer’s interest in mixing casual and formal styles, the loose-fitting blazers square off a bit at the shoulder and the suit pants mirror the casual details applied the to the tracksuit range.

As a totally new brand, Casablanca™ is currently preparing for its first appearances at major retailers in Europe, the U.S., and Japan. Stay tuned for more info about how to cop. In the meantime, check out Casablanca™ on Instagram and get ready for Tajer’s brand to blow up.

What To Read Next

  • Image on Highsnobiety

    Packer Serves a Perfect Rendition of Reebok's Club C

  • Image on Highsnobiety

    The Best Gifts Under $200 That Everyone Will Love

  • Image on Highsnobiety

    Diadora Turns Its Tennis Heritage Into a Sneaker Grand Slam

  • Image on Highsnobiety

    These Are Our Favorite Salomon Sneakers to Shop Now

  • Image on Highsnobiety

    Put Down Your Phone This Holiday With Ray-Ban Stories Smart Glasses

  • Image on Highsnobiety

    The Zegna Luce Foldable Shades Are an Exploration Essential

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.