Next up on the hectic London Fashion Week schedule is Versus Versace, a younger, more streetwise diffusion line from Italy's foremost house of opulence. Previous heads of Versus include J.W. Anderson and Anthony Vaccarello (who's Saint Laurent debut is soon to be unveiled in Paris), although nowadays it looks like Donatella is behind the wheel.

For SS17, Versus Versace is all about the military vibes — albeit distilled, sexed-up, and with a gratuitous dollop of on-trend leather and ripped denim. The MA-1 bomber's nylon shell appeared in a ton of the looks, as did its olive drab and hi-vis orange colors.

It's Fashion, with a capital F — clothing for people who want to spend their money on looking good. Versus' cultural sampling is very modern, very 2016. Donatella and co clearly have their sights set on the Millenial generation, those people who want to curate their existence (digitally, at least) and aren't so fussed about the deep and meaningful. People like Zayn Malik and Gigi Hadid, who sat on the frow, while Bella opened up the show in a punchy leather jacket-and-boots combo.

For more London Fashion Week escapades, check out the latest collections from MM6 (that's Margiela's younger label) and Dilara Findikoglu.

  • Images:Business of Fashion

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