Next up on the hectic London Fashion Week schedule is Versus Versace, a younger, more streetwise diffusion line from Italy's foremost house of opulence. Previous heads of Versus include J.W. Anderson and Anthony Vaccarello (who's Saint Laurent debut is soon to be unveiled in Paris), although nowadays it looks like Donatella is behind the wheel.

For SS17, Versus Versace is all about the military vibes — albeit distilled, sexed-up, and with a gratuitous dollop of on-trend leather and ripped denim. The MA-1 bomber's nylon shell appeared in a ton of the looks, as did its olive drab and hi-vis orange colors.

It's Fashion, with a capital F — clothing for people who want to spend their money on looking good. Versus' cultural sampling is very modern, very 2016. Donatella and co clearly have their sights set on the Millenial generation, those people who want to curate their existence (digitally, at least) and aren't so fussed about the deep and meaningful. People like Zayn Malik and Gigi Hadid, who sat on the frow, while Bella opened up the show in a punchy leather jacket-and-boots combo.

For more London Fashion Week escapades, check out the latest collections from MM6 (that's Margiela's younger label) and Dilara Findikoglu.

  • Images:Business of Fashion

What To Read Next

  • Image on Highsnobiety

    American Girl Doll Memes & Mormom TikTok: Here’s What’s New With Petra Collins

    Culture
  • Image on Highsnobiety

    The New Virgil Abloh Exhibition “Figures of Speech” Is Not To Be Missed

  • sneakers under

    10 of the Best Sneakers for Under $100

    Sneakers
  • Image on Highsnobiety

    Bodega’s NB Collab Keeps Things Simple

    Sneakers
  • Image on Highsnobiety

    Depop & 'The Sims' Bring Thrifting to the Metaverse

    Style
  • Image on Highsnobiety

    Addison Rae Has Mastered the Art of Manifestation

    Culture
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.