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Brands: VFILES, Juicy Couture

Season: Winter 2018

Key Pieces: Velour tracksuits, bomber jackets, graphic tees

Editor’s Notes: After collaborating with ASOS on a unisex capsule, VFILES now aligns with Juicy Couture for a co-branded VFILES LA JUICY collection.

With the name derived from Juicy’s popular fragrance line, Viva La Juicy, the range is comprised of 17 pieces for both men and women, including bodysuits,
bombers, velour tracksuits and graphic tees. Utilizing materials like velour, faux fur and printed nylon, as well as graphic tees with the classic Juicy tagline, “Dude Where’s My Couture?” — availability for the VFILES LA JUICY collection begins today at VFILES’ 12 Mercer St. store in NYC, and online, as well exclusively in the UK at select Urban Outfitters locations and via Urban Outfitters’ online store.

Furthermore, the collection will be available on Juicy Couture’s website Thursday, March 1, with prices starting at $118 USD. Flip through the campaign above starring and directed by Sami Miró.

In other style news, Bitcoin millionaires are spending tons of money on streetwear.

  • Photographer: Ro.Lexx
Words by Renz Ofiaza
Staff Writer

scribbling by day, architect by night

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