This Friday saw the release of Virgil Abloh’s highly-anticipated “MARKERAD” homeware line with IKEA. Fans from across Europe, the US and Asia queued for hours to get their hands on the coveted 16-piece collection.
Today, #IKEA got college students to line up at 6 am for rugs and a chair. Culture is powerful. @virgilabloh pic.twitter.com/blS4nDdLsL
— Ryan McManus (@rynmcmns) November 2, 2019
Here’s how it looked across the world.
Canada
Lined deep for the Markerad IKEA Virgil Abloh event! Fun crowd & anticipation for what folks want to purchase from this collection. #Tack #IKEA #Winnipeg for the hot mocha coffees and cinnamon buns this morning! #markerad #virgilabloh #design pic.twitter.com/SzVjjP1k4C
— Marina Graham (@MarinaG17807027) November 1, 2019
These guys have been here since 830pm last night to be first in line to get their hands on @IKEACanada x @virgilabloh MARKERAD limited collection!! First 300 IKEA Family members will have the chance to shop the collection!! #IKEAxVirgil #markerad #yeg pic.twitter.com/4pBm3uuzxn
— Dani (@danirohs) November 1, 2019
How I feel after waiting 14 hours and being first in line to cop @virgilabloh “IKEA” markerad drop #markerad #ikea #monalisa pic.twitter.com/Fd3SZsSeB4
— The Best Realtor In Vancouver (@best_vancouver) November 1, 2019
Thailand
IKEA สร้างปรากฎการณ์ให้คนรุ่นใหม่มาต่อคิวซื้อ ‘เฟอร์นิเจอร์’ เกือบทุกไอเท็ม Sold out แล้ว! #IKEAXVirgilAbloh#markerad pic.twitter.com/tSYWZ6hiDh
— Marketing Oops! (@MarketingOops) October 31, 2019
IKEA X Virgil Abloh
เมื่อ เจ้าพ่อเฟอร์นิเจอร์ IKEA มาเจอเจ้าพ่อสตรีทแบรนด์ชื่อดังแห่งยุค Virgil Abloh ที่คนไทยรู้จักผ่านแบรนด์ชื่ออย่าง OFF-WHITE เปิดตัวคอลเลคชั่น MARKERED เฟอร์นิเจอร์แนวสตรีทสำหรับมิลเลนเนียลวางขายในจำนวนจำกัด#Ikea #VirgilAdloh #MARKERAD pic.twitter.com/13jXxjo6bs
— BrandAge (@BrandAge_Online) October 31, 2019
Sweden
we made it guys!!!!! #IKEA #IKEAxVirgil #markerad pic.twitter.com/byyzFCcRdT
— blob blob (@blangerzs) November 1, 2019
USA
IKEA lit at 9am #markerad #virgilabloh pic.twitter.com/LngtMFP3js
— Nick Souksavat (@nickeles) November 1, 2019
#IKEACharlotte unveiled the #MARKERAD collection this morning and customers were lined up around the building before dawn.#retailsnotdead #virgilabloh #interiordesign #designinspiration #coworker pic.twitter.com/qiqcgtf9v8
— Brian Gott (@bgott78) November 1, 2019
Re-sellers were also out in full force
#Scalping today for @IKEAITALIA @virgilabloh #markerad #ikeamilanocarugate
Nobody was outside the store stopping this #shame pic.twitter.com/hXNxKyE3kU
— Sergio Balestrieri Spadon (@sebalestrieri) November 1, 2019
Here’s how people are celebrating their Ws
View this post on InstagramBrownish mood for this weekend
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View this post on Instagram"MARKERAD", la collection d’IKEA et Virgil Abloh 🕒📸 @shaho99a #markerad #ikea #virgilabloh
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Isabelle is an Australian writer based in Berlin.
