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visvim, the Japanese brand known for its masterful fusion of street sensibilities with artisanal execution and rustic style, doesn’t half-step anything. During Paris Fashion Week FW19, they decided to bring over its Indigo Camping Trading Post, an installation that normally sits above its flagship store at the GYRE shopping center in Tokyo.
This is the first time this particular exhibit is being shown internationally (the Japanese brand has earned a reputation for its immersive, interactive product experiences in cities like New York and Paris), and in addition to the requisite vintage trailer, camping set-up, and visvim bells-and-whistles, they also offered exclusive products to whet attendees’ shopping appetites. Graphic tees adorned with the ICT trading post logo featured, alongside woven checkerboard tees, turquoise accessories, patchwork denim, and of course, footwear most people can only dream of affording one day.
We stopped by the installation and shot some photos of the impressive space.