Warner Bros. has unveiled a wild new plan to use Cinelytic’s AI technology to streamline the process of getting movies greenlit, Engadget reports. The aim is to make the process quicker and easier for executives, but it could influence which films actually make it onto the big screen.
While the AI system won’t have the final say on whether a movie goes into production or not, it will determine a project’s financial risk. The system will analyze revenue potential, evaluate the value of a film’s stars, and find an optimal release date.
The move was reportedly reached in order to reduce “low-value, repetitive tasks” usually carried about by executives. Warner Bros.’ senior vice president of international distribution Tonis Kiis, explained,
“Warner Bros. is excited to employ Cinelytic’s cutting-edge system. In our industry, we make tough decisions every day that affect what—and how—we produce and deliver films to theaters around the world, and the more precise our data is, the better we will be able to engage our audiences.”