For a brand, having a great logo is kind of like having a great face or body: the more people want to look at you, the more likely they are to want you.
But for all their visual simplicity, designing a logo that’s both powerful and iconic is notoriously difficult. To find out what goes into a great one, Vox reporter, Joe Posner, sat down with famed graphic designer, Michael Beirut, author of How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Cry, and (Every Once In a While) Change the World.
In case you’re unfamiliar with Beirut’s work, he helped design the well-known logos of brands such as Guitar Hero and Saks Fifth Avenue. In the nearly five-minute-long video, he explains to Vox which elements are needed to make great brand iconography, and which logos are overrated.
Supreme has a pretty well-known logo. Check out some of the cult brand’s most obscure box logo tees.