We talk often about the power of a clean basic white t-shirt. Over the years, we've covered quite a number of small, independent basics makers all vying for a customer looking for a quality garment at a great price. What differentiates each of them comes down to fit and the cotton (and other textiles) used to produce them. Fit is of course a very personal matter (and we suggest that each of you consider sampling t-shirts for this before buying in volume), but the quality of cotton is a stronger indicator of the true quality of a basic garment.

Pima or (Supima) cottons are the favored cotton of the premium high-end basics world and plenty of brands are out there delivering garments for those who demand greatness. But one of the new standouts in this space, the direct-to-consumer White T. Supply, is looking to make it easy for all to replenish their stock of quality shirts.

For $25 a quarter (or $30 for a single order), White T. Supply mails home a Peruvian-made Pima cotton t-shirt. The brand sent over a sample for us to try and we find both the fit and quality of the shirt to be comparable to many of our favorites that are twice the price. And while we have yet to launder our White T. Supply (we'll update this story with results soon), we expect the Pima shirt to withstand a good tumble. (This writer recommends not machine-drying your shirts. Hang drying will keep their shape and feel for wears and wear.)

Learn more and subscribe to White T. Supply here.

  • Photography:Thomas Welch/Selectism.com

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